Thoughtful investments, meaningful impact.

Willow's Holding SA is a private holding company based in Geneva. We invest patiently and across borders, taking a long-term view of every position we hold.

Where we invest Get in touch →
About us

A private holding, built for the long term.

We hold and invest with patience, taking the long view on everything we back and building relationships meant to last.

From Geneva, we operate internationally — each market chosen deliberately for its character and potential.

Where we invest

Four lines of focus

Long-term positions across four complementary areas.
01

Venture Capital

Positions across dynamic startups — technology, AI and education — alongside select in-house projects.

02

Direct Equity

Stakes spanning hospitality, eco-friendly products, transportation, software and financial services.

03

Real Estate

Direct and indirect holdings worldwide — residential, commercial and office space.

04

Alternative Assets

Blockchain-based assets and short- to mid-term asset-backed lending.

Presence

We work without borders

Our footprint reaches well beyond our Geneva home base. We put down roots only where we can genuinely understand a place and contribute to it — guided by mutual growth and respect.

Our jurisdictions
  • SwitzerlandHome base
  • FranceFR
  • EnglandGB
  • PolandPL
  • UkraineUA
  • IsraelIL
  • GreeceGR
  • SpainES
  • United Arab EmiratesAE
Contact

We'd be glad to hear from you

We rarely manage relationships outside our own group, but a considered enquiry is always welcome. Leave a short note and we'll reply.

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